As a newspaper
committee, you and your team of editors have the obligation to work closely
with the staff writers on keeping things interesting. No one is going to want
to read something that you wouldn’t want to read.
From
the newspaper layout to the online edition of your paper, it is each editor’s
job to make sure people are interested in what they’re looking at. Avoid front
page stories that aren’t interesting. It is so easy to find a story on page 8
of your paper that might be more interesting to the readers. We’re writing the
stories, but we’re writing them for our readers, not ourselves.
Social
media is booming.
We
need to get on a similar level with our readers and connect with them via
Facebook and twitter. From quick posts that help advertise a story, to world
events or facts that readers might like.
Following
tips like these can help any newspaper. By abiding by advice like
this, we can turn any dull paper into one that people are eager to read.
Jeffrey
Dwyer, ’15 | Online/Campus Co-Editor
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