Friday, November 2, 2012

We have the technology!


As a newspaper committee, you and your team of editors have the obligation to work closely with the staff writers on keeping things interesting. No one is going to want to read something that you wouldn’t want to read.
            From the newspaper layout to the online edition of your paper, it is each editor’s job to make sure people are interested in what they’re looking at. Avoid front page stories that aren’t interesting. It is so easy to find a story on page 8 of your paper that might be more interesting to the readers. We’re writing the stories, but we’re writing them for our readers, not ourselves.
            Social media is booming.
            We need to get on a similar level with our readers and connect with them via Facebook and twitter. From quick posts that help advertise a story, to world events or facts that readers might like.
            Following tips like these can help any newspaper. By abiding by advice like this, we can turn any dull paper into one that people are eager to read.
           
            Jeffrey Dwyer, ’15 | Online/Campus Co-Editor
            

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